CLIENT
FINANCE
«Zeit der Transformation»
BRAND EXPERIENCE
Brand Experience with 120’000 visitors
As part of the Swiss E-Prix 2019 in Bern, one of the main sponsors of the finance industry invited 600 guests, to offer them a unique brand experience – for the purpose of a visionary and forward-looking enterprise.
Under the theme “Times of Transformation”, Brandsoul developed an exceptional brand experience and hospitality platform for the 600 international guests of the finance sector.
On June 22nd, 2019 the Swiss E-Prix took place amidst the city of Bern. The Formula-E race is the most prestigious contest for electric race cars and is one of a few sports events, which is held worldwide.
For the set design of the event, analogies to the theme “Time of Transformation” were developed, indicating the progress and changes in technology and economics. In addition to the design, Brandsoul was also responsible for the development of the framework and catering programme, also thematically adapted, ensuring a golden thread throughout the entire event. Thus, the guests were offered a multi-sensory experience, fetching them on all levels and with all senses.
Accordingly, the customer was able to position itself as a future-oriented company, which faces the transformations in society in an innovative way and resonates with the times.
