Brand Activation for Falconeri in Zurich, Switzerland

Challenge

Brandsoul implemented a unique experiential marketing event with Falconeri. The aim was to strengthen brand awareness, perception, and emotional attachment, and to anchor it in the minds of Zurich’s residents. The challenge was to develop ideas for a bold brand activation that would integrate the brand into everyday life in Zurich and turn the population into active participants in this unique experience.

Strategic Approach

Optimal visibility within the city during the day of activation
Creating experiential touchpoints, workshops, and engagement platforms
Content Creation for a multichannel target group and real-time content
Clear objectives and KPI’s generate both visibility and value

Execution

Brandsoul transformed a vintage Zurich City Tram into THE FALCONERI TRAM and invited twenty Influencers from Fashion, Health, Beauty and Lifestyle to join an outstanding ride through Zurich. On board, the passengers could experience different touchpoints with the Brand and its values. Accompanied by a delightful Italian breakfast, a craftsmanship workshop, and different surprises at each tram stop. Each stop was used as a purposeful touchpoint for visibility, audience engagement, and content creation, where an interaction between the Brand and the citizen took place. The brand activation not only showcased Falconeri’s products but also translated the brand’s essence into a memorable, multi-sensory experience that lives on in participants’ minds and digital channels.

Impact

High visibility across urban Zurich, blending seamlessly into public life
Increased brand recognition among target demographics
Strong content creation opportunities, with attendees sharing branded touchpoints on social media
Enhanced emotional connection through authentic lifestyle cues and immersive experience