CLIENT
GENERALI
"Zurich Festival - The ultimate festival with 2.5 millions visitors"
BRAND EXPERIENCE & ACTIVATION
An oasis of calm in the hustle and bustle
City festival Züri Fäscht 2019 – 2.5 million visitors, and the Generali stand right at the centre. It was a place for passers-by to take a breather and enjoy some refreshments, and for Generali a perfect opportunity for valuable interaction with its target group.
Brandsoul developed the basic concept, the scenography and the visual look of Generali’s stand on Utoquai during the insurance group’s presence at the Züri Fäscht festival 2019. In addition, Brandsoul worked with Generali to organise and coordinate the event on the ground.
The two-storey stand was a welcome retreat and an oasis of calm during the bustling Züri Fäscht. Welcomed by a lounge, a VIP section, a bar, a programme of activities for the whole family and musical entertainment, visitors were able to enjoy casual conversations with Generali, while interacting with the brand in a variety of areas. The lion-duck hybrid (Lönte) designed for Generali was also a real eye-catcher as a large version on the lake and as a small rubber duck for bathtubs at home.
