As in the previous year, Brandsoul once again took charge of a activation at Openair Frauenfeld 2025. In line with the campaign, the concept emphasized the customer’s Swiss origins. Brandsoul was responsible for the entire scenography, the hostess outfits, and the activation strategy.

The booth invited visitors,  Millennials and Gen Z,  “to chill”, cool off, and capture memories in the photo booth. Various activations offered the chance to win branded goodies such as caps, ashtrays, lighters, air loungers, and more.

The result: a strong, attention-grabbing brand presence that once again stood out positively.