CLIENT
Royal Unibrew
BRAND COMMUNICATION
The best way to cool down on hot summer days
The soft drink “Lemon Soda” is part of every summer evening and lets you reminisce about your vacations. True to the motto “viva l’italianità”, Brandsoul was commissioned to further expand the Swiss clientele and strengthen the customer base with a large-scale brand activation. For this, the agency created a campaign with street promotion, sampling, flyers and cool sampling bikes.
Brandsoul was responsible for the selection of the locations as well as for the organization, coordination and implementation of the sampling campaign. Through the large-scale activation, which was implemented with 32 promoters, over 40,000 passers-by were refreshed with a cold can of “Lemon Soda” on hot summer days. The aim was to attract new customers to Lemon Soda and to reward existing fans. The cold drink gave the summery evening a refreshing Italian breeze.
