KUNDE
MOBILIAR
«A party for all senses»
MITARBEITERANLASS
World of experience for Mobiliar
5000 Employees – 5000 different personalities. These were at the heart of the Mobiliar employee party. Brandsoul created therefore different worlds which mirrored the diversity of the company and their employees.
Every 8 years, Mobiliar organises an employee party as a thank you for the work achievements and to celebrate the common success. Also this year, in April 2019, the festivity took place at the event halls of Bern Expo with an approximate of 5000 guests.
Brandsoul developed an event concept for the Mobiliar employee party 2019 and was responsible for the planning, the implementation as well as the coordination on site.
For the Mobiliar employee party 2019 Brandsoul developed several experiential worlds which reflected the diversity of Mobiliar as a company and its employees. Brandsoul conceptualised the design of the scenography as well as the content and activities of the various experiential areas.
The aim was also to integrate the employees with their specific talents. Therefore, the concept also included a talent show, in which the employees were able to register in advance with their skills in the areas of F&B, music and general success stories. On the feast of April 3, 2019, they performed in front of their work colleagues.
With the various experiential areas and activities, a lasting experience could be created for each of the 5000 guests from 15 to 70 years and a common success was celebrated.
