CLIENT
Lidl
«On our way for Lidl»
BRAND COMMUNICATION
Editorial Content for Lidl
Brandsoul has been given the opportunity to develop editorial content, resulting in a two-pager including a photo series for a local producer. To capture this story and the origin of this exquisite product, the creative agency has travelled to the east end of Switzerland.
As part of the «klein aber fein» campaign, Brandsoul was able to witness the production of a local product and has captured this in a two-page editorial article. This article also included a photo series, which documents the production process and showcases the products in their best light.
Thanks to this editorial, a few producers are given the chance to gain additional attention and awareness for their product. This is a great way to celebrate our local heroes and give them the visibility they deserve.
