CLIENT
ALEXION
EMEA-Zentrale neu in Zürich
ALEXION PHARMACEUTICALS – OPENING CEREMONY
ALEXION – OPENING CEREMONY
The American biotechnology company Alexion Pharma International – a specialist in the treatment of rare and extremely rare diseases – has moved its EMEA headquarters from Lausanne to Zurich.
Brandsoul was commissioned with the design and implementation of the opening ceremony for the new location. The goal was to bring the company and its work closer to the audience. An elaborate infotainment programme showed employees, media, Swiss politicians and other stakeholders first hand how Alexion successfully campaigns for patients with especially rare diseases every day.
