CLIENT
TABACCO
"Dare to change"
BRAND EXPERIENCE
A brand for eternity
Bold and different – Lucky Strike offered quite literally a skin-deep experience with a live tattoo campaign in Swiss clubs and at festivals.
Pop-up tattoo sessions were organised at a variety of festivals and in clubs throughout Switzerland. Visitors were invited to be inked with a tattoo offered by Lucky Strike. Brandsoul was responsible for the planning, coordination and organisation of the activation measure during the Dare To Change campaign. The message for the target audience was to be bold enough to embrace change. With this creative communication of the core message, the brand was immortalised indirectly on the skin to produce an indelible consumer experience.
