CLIENT
British American Tobacco
B2B COMMUNICATION
B2B Activation for British American Tobacco
In context with the launch of the brand glo, Brandsoul designed a giveaway box for retailers.
For BAT’s tobacco heater glo, Brandsoul designed a branded giveaway box with practical gifts for the retailers. A total of 4400 boxes, including 250 in a premium version and 150 gifts for employees, were sent to retail outlets throughout Switzerland. The aim was to bring the brand closer to the retailers and to activate them to recommend the product to their customers.
Brandsoul was responsible for the conception, the production and the entire shipping process.
