CLIENT
Landquart Fashion Outlet
PROJECT
Spring Campaign – Multi-channel Activation
LOCATION
Zurich, Landquart, Chur + online
CAMPAIGN
360° Spring Campaign
Challenge
Landquart Fashion Outlet aimed to launch its Spring Campaign with a high-impact activation designed to drive awareness, foot traffic, and sales. The challenge was to create a cohesive, omnichannel experience that would stand out in a competitive retail environment while ensuring consistent messaging across all physical and digital touchpoints.
Strategic Approach
- Integrated 360° strategy across physical and digital touchpoints
- Experience-led storytelling creating a content-driven ecosystem
- Consistent visual system across (D)OOH, print, CGI, and social
- High-impact placement at Zurich HB and other key locations
- Amplification via media, influencers, and social sharing
Execution
Brandsoul developed a 360° approach, starting with a high-impact pop-up activation at Zurich HB that engaged passersby through immersive brand moments. This was amplified by flashmob performances across key city locations, creating shareable live experiences, followed by a press event that extended the campaign narrative across editorial and influencer channels.
In parallel, (D)OOH, print, CGI, and social media assets ensured continuous visibility and amplification, all unified through a consistent design and messaging system across every touchpoint.
Impact
- Increased sales and foot traffic to the outlet
- High visibility across physical and digital channels
- Strong social engagement and shareable content creation
- Strong uplift in brand awareness and perception
- Reinforced positioning of Landquart Fashion Outlet as a leading shopping destination
