CLIENT
Falconeri
EVENT
Falconeri Superior Weekend in Lenzerheide
For the Italian fashion brand Falconeri, Brandsoul created an unforgettable event in the mountains. From a haptic experience to a pop-up store on the slope – the visitors were taken on a unique brand journey.
Brandsoul organized a stylish winter weekend with Falconeri Superior Cashmere for the visitors of Lenzerheide. The journey commenced at Valbella Resort, where guests were welcomed with a personalized card, a room drop, and the opportunity to explore a cashmere touch-and-feel corner. The experience continued with a branded gondola ride to a pop-up store on the slope, adjacent to the renowned mountain restaurant “Motta Hütte”. Brandsoul was responsible for the concept, collaborations and production of the entire experience.
