At the Zurich Festival, NIVEA presented itself with the support of Brandsoul through a booth at Stadelhofen Station. As part of this marketing event, a total of 17,000 NIVEA Pride cream tins and 48,000 NIVEA Soft moisturizing creams were distributed to visitors. The booth attracted many passersby, who were pleased with the popular skincare products and took the opportunity to experience the NIVEA brand up close.